Challenge Butter, the largest butter brand in the West, can now be found on shelves at all Wal-Mart Supercenters in the state of Texas.
A 100-year-old heritage brand with a reputation based on quality and consistency, Challenge entered a sample of Texas Wal-Mart Supercenters in 2011. It didn’t take long for the taste of Challenge Butter to capture Texan’s taste buds. Promising sales and feedback instigated the full-state expansion.
“Texas’s culture is built on excellent food and great flavors,” said Tim Anderson, SVP of Foodservice and Retail for Challenge Dairy Products, Inc. “Challenge is honored to be included and thankful to retailers like H-E-B and Wal-Mart Supercenter for their support.”
Texas butter fans can expect to find the following varieties in Wal-Mart Supercenters:
These products are also available in all H-E-B stores.
Challenge Butter began more than one hundred years ago with four employees, a horse and cart and 132 lbs of butter. Today, it is the largest butter brand in the West and is available in 24 states. Its portfolio of products includes salted and unsalted versions of regular Challenge Butter, whipped, spreadable and European style in addition to Tuscan Style Challenge Butter spreadable butter, which is infused with olive oil, slow roasted garlic and Italian herbs: rosemary, basil and thyme.
Challenge has not only been a pioneer in the quality in butter products, but is also responsible for many industry firsts, including:
Challenge is the leading butter brand on Facebook with nearly 200,000 fans.