Get Social With Us:

FlackList Blog

Blog posts tagged in Jennifer Nihols

It had to happen. I mean our country is obsessed with food maybe even more so than Facebook so it’s no surprise that the AP has introduced a new section dedicated to food, wine and spirits in the 2011 AP StyleBook. It consolidates more than 400 food names and terms, including 140 new entries.

The 16-page food section offers an official AP Recipe Style, as well as answers to style questions of the kitchen and table. Examples of new entries include:

locavore The preferred term for a person who strives to eat locally produced foods.
adobo sauce A spicy red sauce made from chilies, herbs and vinegar that is common to Mexican cooking.
amuse-bouche French, a bite-sized dish served at restaurants before the meal, usually free.
blind bake To bake the crust of a pie before filling it.
farmstead Generally used to describe a cheese produced solely from the milk of one farm.

ghee A clarified butter used in Indian cooking.

· huitlacoche Also called corn smut. A fungus that grows on corn. Considered a delicacy of Mexican cuisine, it has a smoky-sweet flavor.

· orecchiette A small, disk-like pasta.

· pears In general, capitalize most varieties, including Anjou, Asian (also called apple pear), Bosc and Bartlett.

· sashimi A Japanese dish of thinly sliced raw seafood.

The 2011 AP Stylebook is fully revised, with 500 changes, including expanded social media guidelines. Last year, the AP introduced its first set of social media style guidelines in the 2010 AP Stylebook, which it updated in its mobile applications in March with changes to the word “email” minus a hyphen, and “cellphone” and “smartphone” — both now one word, lowercase — among other style developments. The Social Media Guidelines section is expanded in the newest print edition with 20 new entries, including geotagging and link shortener.

The AP Stylebook is available in three formats: in print, via the Web-based subscription service Stylebook Online and on apps for iPhone and BlackBerry smartphones with Stylebook Mobile. Stylebook Mobile contains all content from the spiral-bound Stylebook.

The new edition costs $12.75 for member news organizations and college bookstores and $19.95 retail. Stylebook Online prices are $25 for individual subscribers paying annually, $15 for news organizations that are AP members. Prices for Stylebook Online site licenses are based on the number of users, with the price per user declining as the number of users increases.

For more information, visit http://www.apstylebook.com./

 

Perhaps this is a dumb question. And if it is, I’ll be glad to get finally get a sound answer to clear up any confusion. Though old as dirt, press releases are still an important part of relaying key facts about company news to journalists. I get that. I typically include the release under a tailored pitch to my top targets. For those media, I know they’ve received my release and hopefully read it. My question isn’t about my pitching; it’s about the wire.

We pay big bucks to put a release over the wire. After all, it isn’t official until it has been made searchable, right? So who is searching for our news? Who received the release? Read it, clicked through or whatever the measurements are for wire services? I know wire services have partnerships with outlets to feature new releases on their sites. Only these are usually only found through searching google. Good luck trying to actually find it on their site. I doubt anyone could. And, it only lasts for a limited period of time.

So, what are we paying these big bucks for? Journalists, how do you receive your wire news? RSS feeds? What happens if you’re out sick the day my release crosses the wire? Am I just sh*t out of luck?  

PR folks, please weigh in here too if you have insight. I’m very interested in finding some answers so I can make sound recommendations to my clients.

Categories